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Summary of the series of activities for WBDD 2013


Summary of the series of activities for WBDD 2013                                                                                                                                                       


    To celebrate the 10th anniversary of World Blood Donor Day(WBDD) on 14 June 2013, to raise awareness of the need for safe blood and blood products, to thank voluntary unpaid blood donors for their life-saving gifts of blood and to encourage more people to donate blood, Shanghai Blood Center launched special columns and a series of activities around the theme of “Give the gift of life: donate blood”, in cooperation with the television, radio, newspapers, magazines and other media. These campaigns focused on the value of donated blood to the patient, not only in saving lives, but also in helping people live longer and more productive lives.


Theme campaign


    The theme campaign on World Blood Donor Day with the theme of “Give the gift of life: donate blood” was held on 14 June 2013 in People’s Park, which located near Nanjing Road, a famous street in Shanghai. Volunteers from many countries and famous artists collected affection signatures from 614 pedestrians on site. Under the recruitment of the volunteers, many people donated blood in the transparent donation house, built by Shanghai Blood Center, to show their support to the blood donation.



Both famous artists and Earth Girls publicizing World Blood Donor Da




Foreign volunteers collecting affection signatures from foreign travelers



Mr. Ray Lui, famous actor serving for the donors as a volunteer



Enthusiastic citizens donating blood on site



Leaders caring blood components donors


A series of activities


1.“Warm Love for Shanghai——the Gift of Life from India”—One hundred Indians donate blood to celebrate WBDD                                                                                                                                                 


    To celebrate the 10th World Blood Donor Day, to give the gifts to patients in Shanghai, the voluntary unpaid blood donation drive from Indian residents, with the theme of “Warm Love for Shanghai——the Gift of Life from India” was held by Shanghai Blood Center on Jun 15th.More than one hundred Indians participated in this activity and 82 Indians successfully donated blood on that day, collecting totally 114 units of blood. So far, Indian is the country where there is the most people donating blood from one country in one blood donation drive in Shanghai.

                                                                                                                                                           The activity was held associated by Indian Association and Shanghai Foreign Agency Service Department. Mr. Naveen Srivastava, India Consul General in Shanghai and Mr.Amit Waikar president of Indian Association were invited to this event. On the welcome ceremony, Mr. Zhu Yongming, director of Shanghai Blood Center welcomed everybody and declaimed the famous India poet Tagore’s poem, to express the deep relationship between the people of China and India.

    Subsequently, Mr. Naveen Srivastava visited Shanghai Blood Center accompanied by Mr. Zhu Yongming to better understand the history of the development of blood donation in Shanghai.




Mr. Naveen Srivastava, India Consul General in Shanghai caring Indian donors





Mr. Zhu Yongming, director of Shanghai Blood Center caring Indian donors



Mr. Naveen Srivastava visiting Shanghai Blood Center under the introduction of director Zhu Yongming



Indian residents in Shanghai donating blood



Indian volunteers helping donors


2. “Love without boundary”——One hundred foreigners donated blood                                                                                                                                                    


    About one hundred foreign friends gathered in Oriental Land, a famous large park in Shanghai, participating in the blood donation on May 26th.They had performed colorful programs to celebrate that day on the scene.

                                                                                                                                                           Their action shows that blood donation is the common cause of the world, regardless of country, race and religio


.   

The foreigners donating blood

   

The foreign volunteers donating blood 


3. Shanghai IT elites donated blood                                                                                                                                                    


    Voluntary unpaid blood donation event with the theme of “IT elites——present your arm for love” was held on May 11th by Shanghai Blood Center jointly with Shanghai Informatization Youth Talent Association and touch media. The event had attached many young people in IT companies in Shanghai including senior management personnel.



Group photo of IT elites donated blood


4.The staffs of Fresenius Kabi and Haemonetics China donated blood                                                                                                                                                 


    The staffs and sales agents of Fresenius Kabi and Haemonetics Corporation from Shanghai, Guangzhou Province and Chengdu Province donated blood component respectively on May 4th and May 20th. It embodied the highly social responsibility of two companies by blood donation.




The staffs of Haemonetics Corporation donating blood components

   

The staffs of Fresenius Kabi donating blood components


5.To meet WBDD——Ningbo voluntary blood donors came to Shanghai to donate blood component                                                                                                                                                 


    When the Chinese traditional festival, the Dragon Boat Festival was coming, 101 volunteers under the lead of captain Zheng Shiming came to Shanghai, 250 kilometers away from Zhejiang Province, to donate blood component on Jun 10th. 76 donors had successfully donated 112 units of platelet and 5 units of whole blood after examination, which gave the gift to the upcoming World Blood Donor Day.

                                                                                                                                                            “Ningbo red power volunteer service team” built up the image of modern Chinese volunteers and showed their idea of “thank society as their responsibility, help others as their happiness” by blood donation.   

“Ningbo red power” volunteers donating blood components                                                                                                                                                       


Publicity


1.column on the broadcast

“Yan and his friends”, telling the story of blood donors

“Citizen and Society”, discussing the significance of blood donation

“Easy assembly”, replying the audiences about the blood donation

“Today in History”, introducing the origin of World Blood Donor Day

2.column on the TV programs

“Bond Girl” on Shanghai Education TV Station, reaching the wish for the blood donors

3.others

The supplement issue of “The Science for Juvenile”, published by Juvenile and Children’s Publishing House exploring the mystery of blood

Advertising video about WBDD is rolling shown on the TV and interactive screen on the taxi

The activities about WBDD are reported both on TV and print media

Forward information about WBDD campaign on the micro blog

4.Campaign materials for WBDD




Poster for WBDD 2013 of Shanghai



Stamp folders for WBDD



Model of Blood donation car



The supplement issue of “The Science for Juvenile”, exploring the mystery of blood



T-shirt for WBDD 2013



Card holder for WBDD 2013



Photo frame for WBDD 2013




Roll banner for WBDD 2013




Mailbox especially for WBDD



Umbrella for WBDD



Adornment tags for WBDD 2013